What AI Needs Before It Can Answer a Business Question
Last week, I spent a morning at Snowflake's Data for Breakfast event, which is exactly what it sounds like: an early session where practitioners walk through what's new in the platform and where customers are actually getting value. The through-line across most of the presentations wasn't a specific feature. It was a concept that kept surfacing as a prerequisite for making AI work reliably against real business data. They called it the semantic layer. The framing was direct: without it, AI tools querying your warehouse will produce answers that are fast, fluent, and inconsistently grounded in what your business actually measures. With it, you give the AI something reliable to reason against. That framing stuck with me — partly because it applies well beyond Snowflake, and partly because it names something that data teams have wrestled with long before AI entered the picture. What a Semantic Layer Actually Is The term sounds more technical than it needs to be. At its core, a...